Founded in 1857, The Atlantic has excelled at adapting to the digital age. Its latest website redesign is no exception. An in-house team of fifteen staffers built a site informed by user research. The previous header navigation had been dense with links. To cull the content to its most essential elements, the team measured which buttons readers clicked the most. With this information, they narrowed the navigation bar down to only three links and collapsed most other options into the menu. Its homepage layouts are also thoughtfully designed. They give curators a sensible amount of flexibility, enabling them to mix-and-match modules so that the homepage can change several times daily. A robust curation tool allows editors to move modules around, save articles for future layouts and preview the new homepage. The site continues to monitor how its users are responding to the redesign to optimize the experience.
Corentin Bac assisted the independent web design studio to create a slick and playful website.