Responses by Joanna Overton, strategist, Wonderland.

Background: A collaboration between The FWA and The Cool Club promotes the release of the new book by FWA founder Rob Ford and Taschen’s Julius Wiedemann Web Design: The Evolution of the Digital World 1990–Today. The cards are for sale on The Cool Club’s site, and the book can be preordered through Taschen.

Core features: The interactive elements. We built the site using three.js to bring the cards to life in animated 3-D graphics. Each of the 54 cards reacts to user input to tell the story of the influential website behind each card design. Clicking on the cards directs visitors to interact with an online community through LinkedIn cases.

Favorite details: How interactive the site is for users, and also the fact that it loops endlessly to fully immerse them in the universe of The Cool Club x FWA.

Time constraints: Coinciding the release of the cards, the book and the website—all with their own production timelines. But we did it!

Anything you would have done differently? Be more prepared for the number of tweets we received on launch day. In terms of the site’s process, we are super proud of this one and wouldn’t change much! We worked with an incredibly talented developer who well and truly brought the art direction alive.