A nonprofit organization dedicated to conserving the rivers of North America, The Freshwater Trust needed an online platform that kept pace with its rate of social media publishing across various channels. In close collaboration with the organization, Squamish, British Columbia–based digital design firm EthicalUX created a site that tells the nonprofit’s story and mission with artful interactive maps, podcasts, blog posts and case studies with a smart organization system. The site features a custom WordPress build with a responsive theme that facilitates easy third-party integration.