E-commerce brand The Motley offers a collection of men’s grooming products from various brands, curated by its founders, the Ruggieri brothers. Its site, designed by creative agency Savvy Studio, organizes its extensive selection with large-format images and a highly aesthetic sensibility. A typographic pairing of the fonts Apercu and New Baskerville creates a modern, masculine look that promotes the products and the high-end lifestyle of male grooming. The site also elevates visitors’ reviews of the products, generating a more sincere and human shopping experience.
The design firm’s site pares back the typical portfolio layout to draw focus to its case studies.