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Responses by Pierre-François Hagège, art director and founder, Merci-Michel.

Background: This site primarily aims to provide an entertaining, engaging platform for customers of luxury goods brand Montblanc and parfumerie Interparfums. A thrilling racing game called “The Run” features high-quality graphics and sound effects to not just entertain visitors, but also to attract and retain their interest. It provides an immersive experience that makes players want to try it again and again.

Our target audience on this project encompasses a broad range of individuals, specifically those with a keen sensibility toward the art of perfumery.

Larger picture: Interparfums and Montblanc have launched pop-up store activations worldwide in which our website played a crucial role. Potential customers could try their luck at the game in these stores, giving our project exposure to a wider audience.

Favorite details: We are extremely proud of the game’s experience. It’s something we’ve poured our hearts and souls into, and we believe that it has the potential to truly enhance the gaming experience. One game lasts 45 seconds, but the average playing time is three minutes and 30 seconds—meaning that players appreciate the depth and richness of the gameplay, making it feel like a real video game.

The game also aligns flawlessly with the expectations that were set by our client. It embodies the vision and objectives that were outlined at the start of the project, resulting in a product that exceeds our client’s standards.

Challenges: It was crucial to maintain the same level of functionality, aesthetic appeal and efficiency on all types of devices, despite their different screen sizes and operational capacities. This proved quite the challenge, as it was important for us to tackle in order to deliver a seamless experience to all users, regardless of the device they use.

Navigation structure: Our goal was to design the UI in a way that emulated the immersive, interactive experience one would typically find in a racing game. We strived to deliver an engaging, realistic experience that users could easily navigate and connect with.

Special navigational features: This website hosts a unique feature as a hidden surprise for our users. This special feature testifies to the level of design innovation we aim to achieve. To uncover it, read the full interview!

Technology: Visual Studio Code is our preferred code editor. Our primary programming language was JavaScript, known for its versatility and widespread use in web development.

We also used three.js, a JavaScript library popular for creating and display animated 3-D computer graphics on a web browser; Vue.js, a progressive JavaScript framework to build user interfaces; Vite, a next-generation front-end build tool to increase performance and improve the development experience; and WebRTC, an open-source project that enables real-time communication of data in web browsers and mobile applications.

Special technical features: In this project, we incorporated an intriguing hidden feature that lets you take control of the ball using your smartphone as a remote control. To enable this mode, you need to enter the Konami code on the landing page—up, up, down, down, left, right, left, right, B, A. For those unfamiliar, the Konami code is a combination of buttons traditionally used in video games to unlock special powers or features.


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