This site, for an exclusive multi-million dollar resort in Nananu-I-Ra in the Fiji Islands targets an audience of affluent travelers. It’s nevertheless, something that everyone should see. The stylish presentation, designed to work in tandem with printed marketing materials, presents the elegance and ambience of an island locale. It’s an oasis on the Web, with a level of sophistication and beauty in the interface (a cool design, exceptional imagery and an intuitive navigation) that does an amazing job of conveying the seclusion of the island.

• By wrapping-up the essence of the resort in a neat little bundle, the intro sets the tone for the entire site.

• The Flash interface has a deliberately slow pace to create a relaxed vibe and a dominant 800 x 360 window-within-a-window offers “uninterrupted” views of the extraordinary and expansive scenery.

• Because the target audience consists of such a select group, the developer has built a site that’s like a discreet word-of-mouth referral that’s been inadvertently posted on the Web.