Responses by Ricky Blake, associate design director; and Sarah Ozdamar, executive producer, Code and Theory.
Background: With more than a decade of publishing experience since it first launched, The Zoe Report is an approachable middle ground between lifestyle and high fashion within the Bustle Digital Group Universe, enabling editors and stylists to cater to their audiences with every consumption need.
Design core: The Zoe Report’s site provides editors with the ability to leverage a more subtle color palette—or when appropriate, change it up to interject color to support the larger site narrative. From featured editorial pieces to bespoke product lists, our tried-and-true storytelling card system flexes to manage any and all of The Zoe Report’s needs.
Favorite details: The overall design. The look and feel are modern, minimal and progressive yet expressive, with stunning photography and large visuals that feel empowering and bold. We created fashion-inspired color palettes pulled from the latest seasonal trends—Goyard green, Hermès orange—giving the site moments of freshness and timelessness. The Shopping module provides a visually immersive shopping experience that virtually cultivates visitors’ personal looks.
Challenges: Leveraging our existing product system while still ensuring it felt bespoke to The Zoe Report editorial team’s needs.
Time constraints: With just about eight weeks of time to redesign the site from top to bottom and incorporate The Zoe Report’s new visual branding, we collaborated closely with Bustle’s product and engineering team as well as the lead editors at The Zoe Report to maximize our output. We held small working-group sessions multiple times a week to review live feed.
Navigation structure: The site’s navigation structure is focused and tactical, removing any and all barriers to ensure readers get to the content they need with as few clicks as possible.