Responses by Georgia Chatzi, designer and developer, Big Horror Athens.
Background: The Three Mountains Cocoa website was created for one purpose—to change the way things work in the cocoa trade market. The client wanted to create a website that shows the potential of the Ghanaian cocoa flavor, its impact on the communities that grow it, and the nature that sustains it.
The target audience—here is the tricky part—is a B2B market that includes chocolate makers in the cosmetic industry. But also, Three Mountains Cocoa is going to launch products in the same field, so the client wanted to be able to stand as a B2C website as well.
Design core: The image grid on the landing page and the big copy sections are the website’s most prominent elements, accompanied by bold color combinations and smooth-scrolling elements.
Favorite details: We are proud of how we found a way to showcase all this fantastic imagery and give an idea of the villages, nature and people involved in Three Mountains Cocoa. We also loved the idea that you can listen to the stories of the farmers on the website.
Challenges: The website had a lot of crucial information for us to display. We tried to make the copy shorter and removed quite a bit of it, but the website is still content-heavy. So, we had to find a way to show copy in stages, making it look easy to read and understand.
Time constraints: The client trusted us from the very first, and he gave us the time needed to create this project. It was a project for which we made almost everything, and it was pretty stressful. We sent photographer Maria Maraki to Ghana for the images of the website. We were communicating with the audio specialists in Ghana about how the farmer’s interviews should be, with the copywriter in the United States for the tone of voice of the website titles and copy blocks. But in the end, everything went as we had planned.