Responses by Bahaa Samir, designer and developer
Background: I designed and developed this website in collaboration with my friend, designer Hesham Mohamed. While Three59 is technically a newborn ad agency in Dubai, their team members have done plenty of creative work. Therefore, the agency wanted a website that reflects both its image and its impressive talent.
Core design: We wanted to stick to the vintage style that is present throughout Three59’s identity and the interior design in its office. The camera, radio, TV, old images of celebrities as seen on the website—all of that can be found in the agency’s office! Including these on the site directly links the website to the workspace.
Navigational structure: I wanted to involve users in the experience, to make them explore everything themselves. It’s like a story. The site takes users from one section to another, and the more they see, the more they feel excited to discover. To make it easier to navigate between pages, the whole site loads at one time and all sections are connected through animated transitions. That way visitors don’t need to wait for each page to load individually.
Challenges: The mobile experience. Most of Three59’s web traffic comes from mobile devices, so the agency was very concerned as to how this experience would look on phones. It wasn’t easy to get this experience to work smoothly and load fast on phones, but we succeeded.
Favorite details: I’d say the 3-D animation seen on the homepage. We rarely see real 3-D animation on webpages, so I think it’s impressive and unpredictable—especially on the first visit. The music sounds cool and matches the experience, too.