Founded in 1996 by art dealer Timothy Taylor, the London- and New York–based Timothy Taylor gallery breaks the mold of the typically exclusive gallery business model with digital inventory systems, an extensive digital presence online and on social media, and transparent pricing. Designed and developed by London-based creative firm Zak Group, the gallery’s site reflects a new branding system and digital ethos. By creating a custom integration with Artlogic—a database specifically designed for curators—Zak Group’s site design enables Timothy Taylor to manage and publish work to the site from a single repository, which also contains extensive information for each work of art—including location, previous ownership and shipping.
The site’s open-source CMS gives Timothy Taylor flexibility in creating new pages and managing its archive from more than 20 years of operation. Individual artist pages aggregate selected content from across the Internet, charting the artist’s practice while featuring recent work, news, publications and videos. Links to social media enable the gallery to repost Instagram pictures that mention the gallery or its artists. “The website does what we think the digital presence of all commercial art galleries will need to do in the future,” says Zak Kyes, director of Zak Group. “The channels used to access culture have changed dramatically, and technology is a vital tool to provide transparency and engage with audiences.”