How often does an artist’s online portfolio boldly display the person behind the artwork? Utrecht, The Netherlands–based design agency Studio Airport created an online platform for artist Tom Heerschop that invites visitors to examine his work while diving deep into his story. The artist’s story features heavily in the site’s concept, based on the three components that highly influenced his work: his brain tumor, his incredible productivity and his automatic drawing technique. From the homepage, a video background shows Heerschop himself—the same background is featured on every page of the site. The site invites visitors to click on the artist’s head, revealing surreal, illustrated animations; it also displays Heerschop’s portfolio in a similar manner, with scrolling thumbnails from his selected drawings floating around his head. “We put Tom right in the center with his face staring at visitors,” says Studio Airport’s co-founder and strategic director Bram Broerse. “Combined with the animations, the visitor gets an insight of what goes on in his creative mind. I think that is the essence that makes the site into something more than a regular portfolio.”
The design studio’s site pulls elements from its real-world space for an inclusive web platform.