Responses by Jack Sails, project manager, Parallax
Background: The main goal for the new website was to educate investors on everything leading United Kingdom–based property investment and development company Town Centre Securities, PLC (TCS) does. Known for creating mixed-use developments in major cities across the United Kingdom, the site also offers financial analysis and general summaries of the assets in its portfolio.
Highlights: We settled on a clean user interface with intricate typography work and a strict grid layout for the website. TCS was keen on having a logo that was versatile enough to work across all mediums—print, digital, signage, and so on. By combining masking effects taken from elements of the logo, we gave the imagery its own unique identity and it serves the brand well.
Challenges: As TCS is the parent company to some big brands the stakes were even higher. We needed to create something extra special, a virtual window into its multi-faceted business. On top of all that, we had to launch its new corporate identity into the world for the very first time. And for the site, we had to improve the overall user experience and navigation from the past site and provide faster access to key portfolio information.
Favorite details: From a development standpoint, we ensured the site’s functionality was every bit as smooth and elegant as the quality of the design. We added in a few notable features, including a live stock price ticker to keep shareholders informed and an animated hero section incorporating drone footage. We’re also looking to add offline functionality in the near future.
Anything new: It was the first website we built using the new version of Jira, our go-to project management tool for building websites. The new Jira provides a much cleaner interface that allows for better communication between the staff and efficient features delivery. In particular, the Kanban board provides a great overview of the current status of each project, and it proved itself invaluable for this project.