Responses by Xavier Esclusa Trias, founder/art director/graphic design, Twopots

Background: Our website is designed to showcase our work, so that our potential clients can see what we are capable of doing and trust us to develop their projects. The site uses simplicity, making it easy for anyone to navigate and to see our designs. The site targets a very wide audience—from giant corporations looking for creative talent for their brands, to smaller clients like musicians, writers and designers of all disciplines to design students looking to our creations for inspiration.

Highlights: As soon as users enter our site, they are immersed in our work; we wanted a visual spread of what we offer to be available without having to click on a menu. Each design is presented within a geometrical shape, giving the page visual strength and order that is easy to navigate. All projects have the same structure: an introduction and then the project itself.

Challenges: Adapting our designs to fit within each section. The homepage needed to be symmetrical, and the formats of the projects needed to be uniform—just like the navigation. We adapted many of the projects in order to present them in a cohesive way.

Favorite details: What’s appealing about the site are the designs that we have been creating for businesses around the world. The way that we present each section enables people to understand the objective of each design with very little additional information.

Navigational structure: It’s a completely visual site where users can navigate intuitively, jumping from project to project according to their interests. It had to be faithful to our design style, dynamic and colorful. In fact, I believe that we have achieved that—tripling the amount of time that users spend browsing our website. Above all, we sought maximum simplicity. It isn’t even necessary to open the menu to see the projects, and the end of each page offers continuation to look at the projects before or after. Each section is also symmetrically ordered.

Time constraints: As we were designing the page for ourselves, we weren’t restricted by a deadline. However, we did want to start 2019 with a new site and had to work intensively to do so.

Technical features: The base of the website is the Wordpress platform, but we’ve personalized it with Javascript, PHP, CSS and HTML.