New York City–based arts and design school The Cooper Union hosts an annual conference and festival called Typographics, celebrating everything related to typography. For 2016’s festival, designers and developers Nick Sherman and Mark Rossi created a vibrant website that reflects the artistic and fun spirit of the conference. Sherman and Rossi selected the distinct, graphic typeface Eames—created by designer Erik van Blokland for the prolific type foundry House Industries—as the main typeface for larger treatments on the site to help impart a memorable look and feel. “For the supporting typeface, we wanted to pair Eames with a hard-working counterpart that could handle a wide range of nitty-gritty typesetting,” says Sherman. “We chose Mallory from Frere-Jones Type, the first typeface from Tobias Frere-Jones since he launched his new type foundry late last year.” Energetic reds, purples and blues create the other primary element of the site’s design, incorporating lively colors into the conference’s brand to reflect its spirited nature. “So far we’ve had great results from the site,” Sherman says. “We’ve already sold more than a quarter of the number of tickets that we sold for 2015’s conference, and there are still five months to go.” The website appears as a single scrolling page for now, but the designers will add more content as more details of Typographics 2016 are announced.
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