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For a digital agency like Ueno—with offices in Reykjavik, New York City and San Francisco—undergoing a rebrand might seem daunting, particularly with the diverse output of work and styles that the firm employs. However, the agency’s new site—a cornerstone of its brand refresh—ties its portfolio together with an expansively minimal visual system. “Most of the elements in the design language have been coming together over the last few months, and during that time, we’ve created dozens of versions of how that language would manifest in a home page,” says Haraldur Thorleifsson, creative director at Ueno in San Francisco. “[The] brand system is big enough to show the flexibility of our work and has the ability to grow and change over time.” The site prominently features Ueno’s personality with a blog and comedic minivideos that entice potential team members to apply; new sections, including 40 case studies, will soon be available for visitors to peruse. 

ueno.co

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