The site promoted a July Ultimate Fighting Championship (UFC) event. For a Bold, graphic, focused and intended to spur ticket and pay-per-view sales, the site provides an in-depth look at the evening's entire fight card, complete with fighter photos, stats and analysis. But, for a UFC fan base that's comprised primarily of men aged 18-49, the site's most valuable asset is certainly the full-screen video delivered with no visual obstructions.

• Video and photo galleries do double duty as the backdrop and the content.

• The entire site is navigable using a nav bar in the footer; there's also an additional Quick Navigation menu tree that also functions as a site map.

• Fans in related-topic forums have noted 73.ufc.com is their favorite UFC event site to date.