Responses by Giacomo Felace.
Background: UNDERPROSPECTIVE has no ambition to be a magazine, a fanzine or a social network profile but an incubator of ideas in a constant state of flux, a crossroad for individual and collective histories. I created and launched this space during the first European COVID-19 lockdown to achieve my objectives: support the creative community enhancing their work and empowering meaningful connections; illuminate culture, which responds to our times and acts as a catalyst for positive change; and to provoke and to help people learn how to do more with less and celebrate collective values and systems.
Design core: UNDERPROSPECTIVE is a growing platform that explores the dualistic nature of the universe and challenges traditional belief systems to give emphasis to a sustainable future. It presents a window into the cultural and educational perceptions of human beings through social, scientific and sensory content and expressions. Future, present and past shift and fuse together to evolve into a collection of hidden gems that formulate a point of departure to provoke discussion, inspire and unite people. In terms of design style, UNDERPROSPECTIVE is distinguished by the use of asymmetric layouts with left-aligned text, sans serif typefaces, the use of photographs and minimal furnishing.
New lessons: Every day I’m learning something new, considering that the platform is constantly changing and growing. Things of value take time to grow, and their living evolution can be an integral part of their beauty. When is something finished, anyway?
Navigation structure: My idea came from the fusion of The Million Dollar Homepage and the Instagram feed. I wanted to create something that had a strong visual impact and enables visitors to flow from one page to another with curiosity and a bit of confusion. We live in an era characterized by the constant content noise in the background. No longer is there distinction between comedy shows and political reality, fake news and real news, pop culture or fringe knowledge. On a visual level, the website represents the seemingly orderly confusion in which we live and at the same time a digital canvas that provides the perfect setting for people to explore the concept of time, space and wellbeing.
Technology: I’m not a web developer. What I created is super simple, and there’s nothing complicated behind it. I used Cargo as a CMS.