Responses by Joel Davis, creative director; Chrissy Miller, experience manager; Shelly Wolff, project manager, Cross & Crown
Background: The purpose of the Undivided Nation website is to tell the story of the Leaverton family and the purpose of their journey across the United States. Their goal is to meet Americans from all walks of life in hopes of finding reconciliation and unity within America. The site also exists as the central hub for all of Undivided Nation’s video episodes and blog posts.
Highlights: One of the core features of the website is the Road Trip blog, which chronicles the Leaverton family’s travel experiences and interactions with the people they meet. The second core feature, to be published later, will be an Episodes page with curated videos of the family-style dinners that the Leavertons will host.
Challenges: The most challenging aspect of the Undivided Nation website was trying to plan for something that technically did not yet exist. We needed to design and develop a website that could enable and disable specific sections of the site and be flexible to change.
Favorite details: Although the episodes are not publicly available yet, we look forward to showcasing those pages. Each single episode will have its own page with a video and its own unique, curated look. Blog posts tagged with the same state will automatically display below the video and become a hub of content related to the state and city that the family visits.
Time constraints: The timing of the website project changed weekly—the Leaverton family had an idea of when they would be departing, but did not have any concrete dates set, as they were trying to manage the sale of their home, obtain a film crew and set up other details for their journey. These timing lapses forced us to focus on building the core elements of the site first, and then add in special features as they became more relevant.
Technical features: The interactive map on the home page. As Undivided Nation publishes blog or episode content in a state, the state will change color and become available to click on. Each state will have its own “Road Trip Blog” page that curates content tagged within a single state. This allows users to “follow” Undivided Nation as the family journeys across the United States.