Headquartered in New York City, humanitarian organization UNICEF provides aid to children and mothers in developing countries, with many regional offices across the globe. However, without a centralized online platform, UNICEF’s various offices took it upon themselves to create websites and blogs, leading to brand dilution and inefficient communication. Design and development agency Cloudred teamed up with UNICEF to create UNICEF Connect, a minimal, mobile-friendly online hub that accommodates multiple sites and languages. Each individual site connects to other sites, and every posted story can be shared on other websites and translated into other languages—even in languages read right-to-left, such as Arabic. A stripped-down navigation system facilitates efficient searching, and a search engine enables readers to filter results by tagged keywords or date ranges. Users can also highlight any text within a story and share it on social media. UNICEF Connect’s platform has become an essential part of UNICEF’s storytelling and communications, amplifying advocacy for children around the world.