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Redesigning an online platform for an internationally renowned brand such as Vera Wang requires an equally international site. Four32C, an independent digital studio in New York City, created an elegant solution for the fashion brand’s site that translates content on a centralized CMS into nine languages for 20 different countries. The solution gives greater brand control to Vera Wang and increased ease of use for customers. A tastefully minimal layout communicates the brand’s commitment to quality and houses high-resolution images with zooming capabilities and special attention to dress details. Four32C integrated video content into the site to create an immersive experience and fully fleshed out an extensive geolocation system for Vera Wang stores, which can be further filtered to display stores that sell specific womenswear, such as wedding gowns. Four32C built Vera Wang’s new site in Wordpress and provided transitions for pages with pushstate AJAX.  

verawang.com

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