Directed to Southern California travelers looking for a relaxing and quick getaway, this site presents the amenities available on this popular island. In direct juxtaposition to conditions in nearby Los Angeles, this site conveys the relaxing nature and scenic beauty of Catalina Island in such a way that it never looks like a Photoshopped brochure.

• The navigation opens with three simple and understandable categories; clicking launches simple dropdown menu and a display page of content specific to that category.

• Included on the site are 3-D interactive map (that doubles as a geographic navigation and a virtual tour) and images from three high-res Webcams.

• During one day of 2007's Catalina Island fires, the images from the site's Webcams attracted 42,000 unique visitors.