Responses by Trouble
Background: VM-Bolden or the World Cup ball is a small editorial piece made for Weekendavisen, a Danish weekly newspaper that covers cutting edge pieces about society, politics, culture and more. It’s a digital piece that displays the official World Cup balls, from the first World Cup in Uruguay to the current one in Russia, all with statistics about the goals, stories and myths from the 21 different World Cups from 1930–2018.
Highlights: As the centerpiece of the digital experience, there are 21 beautiful images taken by the Hungarian collector Peter Pesti. With the help from the talented developer Jakob Henner, we made the balls come to life, by applying a subtle 3-D effect using displacement maps in Pixie, giving users the ability to explore the iconic balls, like the T-Model, the Federale 102, the Telstar, the Jabulani and all the other World Cup balls.
Challenges: Creating unique interactive editorial experiences can be time-consuming, and the skills needed are different from what is needed for regular media articles. From time to time, we see the Guardian, New York Times and other large media companies putting out incredible interactive pieces; we wanted to prove that it’s not a matter of who has more resources, but rather who has the right mix of people. We succeeded because we had the right mix of people who had experienced editorial skills combined with the right creatives for design and development.