This Vodafone site originally launched in 2000; but, it was just last year that it was converted into a social media portal to inspire discussion about communications. The intent of the relaunch was to merge the existing character of the magazine with community features.

With extensive intellectual and creative content and a unique approach, it’s something of an anomaly among large corporate sites—especially among communication technology companies. The site offers both business and artistic approaches toward the subject of information technology and garners voices from around the world, with exclusive articles, submitted artwork and curated features. Most importantly the site encourages online discussions about the future of communication via a blogging platform with comment functionality and community features that allow members to upload personal images, videos and animation and invite others to rate and discuss them.

• The site was developed by one designer/developer and one editor/client.

• In the past, three topical issues (changed to blogging themes) were launched each year—with between eight and eleven articles each; in the future articles will be released on a bi-monthly schedule to encourage people to return more frequently.

• Unpromoted, the site is receiving 2,000 visits per month.