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A U.S. dealer of modern and antique European tapestries is presented to an audience of designers, architects and collectors. Simple yet sophisticated, this compact presentation introduces the 50-year-old company and its unique art pieces. It balances rich imagery with carefully edited content about the unique history of the tapestries. And while educating people about the uniqueness of the artform, it never gets so carried away with art images that it overshadows promoting the business—which, of course, is its primary purpose.

• The feel and texture of tactile pieces are conveyed nicely without causing load times to stumble.

• Detail imagery from the tapestries provide the backdrop to content and the curtain-like transitions between sections.
 
• Navigation elements are a simple mix of scrollbars, arrows, active thumbnails and a series of discreet zoom tools. On first visit, more subtle navigation tools are “explained” via mini tutorials.

www.vojtechblau.com

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