Responses by Ben Mingo, graphic and interactive designer.
Background: In celebration of Waka Waka’s tenth anniversary, we wanted to build a timeless showcase of his work to date. We also wanted to make it accessible to people and give insight into some of the philosophies and processes that have influenced him. Many know his work, but few know Shin Okuda, the artist.
The project spanned print and digital media, including a series of posters, shirts, a print catalog, website, interview and portraits of Shin himself, as well as his functional objects in Collections NO1 and NO2.
Process: We’ve started creating sites for most of the projects we work on—for this particular project, we started with posters and T-shirts—because, regardless of the medium in which we start, the fact of the matter is most people will experience it online. It may also be a generational thing, but there’s still a lot of potential for innovation with websites, which I think we’re all interested in.
Favorite details: The juxtaposition of the imagery with modern design and interactions.
Challenges: One of the biggest challenges was to merge old influences and processes into the project to create something new and innovative that reflected the artist, from the way the photos were captured and scanned to the design and interactions.