Founded by Ben Jenkins, partner at the design firm Onefastbuffalo, sporting goods brand Warstic brings artistic designs to custom-made wood and metal baseball bats, batter’s gear and apparel. A collaboration between Onefastbuffalo and Warstic’s in-house design team, the sporting goods brand’s new site features bold use of the Warstic brand elements as graphic signifiers, an elegantly minimal design and graceful product photography shot on a black background. A streamlined e-commerce platform enables visitors to customize bat designs, with a visualizer that displays every selection. The site was built with a mobile- and tablet-enabled design that lets visitors buy Warstic’s products from many kinds of devices.
The multinational digital agency’s new site features an expansive brand system that showcases its work’s flexibility.