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Travel editorial and service Weekend Sherpa guides visitors to outdoor adventures throughout California. Designed as a collaboration between Weekend Sherpa, UK-based designer Mike Kus and design and development firm Nebulo Design, its refreshed site features light, elegant layout designs that drive visitors to explore its content. The site organizes the editorial’s content into two types—issues and stories—and enables filtered searches for specific activities and geographic locations around California. Hand-painted graphics from Mike Kus, including Weekend Sherpa’s tagline “How Do You Adventure,” add the travel publication’s ethos and personality to its site. Nebulo integrated a search engine that enables readers to tag and save favorite adventure stories, marking them as “Want to Do It” or “Did It,” encouraging visitors to set out into the wilderness and go on adventures of their own.

weekendsherpa.com

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