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Responses by Michael Kern, executive creative director, director and partner, Welikesmall.

Background: This site was a brand relaunch for our team, and we really thought holistically about who we are and where we have been over the past ten years. How do we get potential clients to the information that they want quickly and simplify the overall viewing process of our own work? Less fluff. More straightforward. Still innovative.

Design core: It’s all about “belief in the making.”™ We are the creators, the doers, and despise the ideology that agencies must use production shops for profitability. Because our team is spread across a variety of disciplines, we wanted to show this strength in actually making—content, design and development in-house.

Favorite details: We created a highly flexible custom font that has a sans serif base, a stencil version and a full set of alts. We are really proud of all the subtle details that go into all of our work.

Navigation structure: Simplification and minimalism. We worked hard to reduce the site down to its core fundamentals.

Technology: We built this site with a customized back-end environment in Django and a Vue.js front end that was modified to coexist with a Django ecosystem.

Anything else? We utilized Locomotive Scroll, a JavaScript library that allowed us to maintain a smooth scrolling experience, even on pages with a heavy amount of imagery and video.

welikesmall.com

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