Responses by Kylie Timpani, senior designer, Humaan
Background: The West Australian (WA) Good Food Guide is a “best-of-the-best” list celebrating WA’s top 50 restaurants, determined by the West Australian Good Food Awards. This year, the guide departed from its traditional origins as a paper booklet and established its new digital presence, engaging its target audience with lush visuals and an intuitive user experience.
Highlights: The Top 50 restaurant list. Given the subject matter, we went for a photography-led design, sticking to a black-and-white palette and a minimal style right down to the sponsors’ logos—we requested only dark versions so they’d blend in with the design and maintain the premium look and feel. We also created two views of this key content: a grid view that makes it easy to compare all the winners and a story view that takes the user on a journey through WA’s top 50 restaurants.
Challenges: We couldn’t tell the restauranteurs how to take their photos, but we still needed to promote them in the best light, no matter what pictures they gave us. Our solution, a highly flexible grid that can adapt to various art directions, ensuring that the overall aesthetic will always look on point.
Favorite details: How much we achieved in such a short time. We created a flexible, fully responsive platform that enables the content to lead the way. Despite the diversity of the images, all of them come together harmoniously, whether users are looking at the homepage, the grid view of the top 50 restaurants, the features on the award winners or the news section.
Technical features: To enliven the experience, we added a layer of animation that utilizes various front-end technologies. By using a custom “lazy loading” approach, we ensured prompt load times across the whole site, even on long pages with many optimized images.