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Wine Sub-Zero uses an engaging approach to showcase its wine storage products. Designed to appeal to an affluent, primarily male customer, the site positions Sub-Zero’s products as leaders in performance and preservation while espousing their eye-catching design. It does all of this simply, clearly and concisely. Thanks to the company’s reputation, and its access to a network of master sommeliers, celebrity chefs and restaurateurs, this site has some solid wine-related content.

• The pointed look at features, options and specifications for six models provides pretty much everything visitors need to know about incorporating these units into their homes.

• Most of the content expands on an “Enemies of Wine” ad campaign and the navigation interface launches visitors into the engaging story behind it. With imagery borrowed from the print ads, each Enemy (Heat, Light, Humidity and Vibration) is brought to life as an animated wine torture device created solely for the purpose of destroying taste.

• A wine blog showcases four of the industry’s leading wine connoisseurs -- Andrea Robinson, Michael Green, Anthony Dias Blue and Eddie Osterland.

www.subzerowine.com

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