The advertising and marketing industries are in a constant state of flux, and agencies either adapt or fall behind. The creative production agency XYZ, with locations in Boulder, Colorado; Dallas; Los Angeles; and San Francisco, is no stranger to adaptation. In changing its offerings to suit client needs, it saw an explosion in the growth of its creative department—as well as the diversity of its production work. That’s why its new site focuses on what makes it special: the people that create its work. Right on the front page, a video background featuring XYZ’s creative teams at work welcomes visitors to explore its culture. Case study pages focus users on individual works from XYZ, while a selection of related work at the bottom of each case study serve up projects with similar applications, revealing the unified whole in the creative production agency’s work.