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A first for the advertising industry, Zürich-based creative agency Y7K was founded by someone who died in 1891; specifically, P.T. Barnum. Rooting itself in the American showman’s original approach to marketing solutions, Y7K courts unconventional content and digital solutions for its clients. In its new website, the agency pays tribute to Barnum by prominently featuring his shadow on its homepage, with WebGL animation enabling it to track to the mouse as it moves. Similarly, for the site’s mobile version, the shadow animations react to the gyroscope within the device. One particular design experience that must be highlighted: “When you land on ‘Our Work,’ you’ll find that the feature video is already playing,” says Yves Sinka, Y7K’s partner and account manager. “There is no loading. At the same time, we hide away the texts in the hover effect on purpose. We love to keep it clean and simple.”

y7k.com

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