Responses by FiftySeven
Background: Yachteo is a concept solution to create a unique user experience for anyone looking to use a yacht chartering website. The main goal for us was to create something different to everything else available on the web for yacht chartering.
Highlights: The site is carefully crafted and more innovative, with a luxurious feel and style and an intuitive user experience. The user can create customizable yacht experiences—from choosing the destination to choosing the specific yacht for her or his’s needs.
Challenges: Keeping the site as “lightweight” as possible. But the biggest challenge was bringing the project to life—from start to finish—so that it would be more than just an idea on paper.
Favorite details: On the destination page, we created all of the drop-down functionalities in a much more elegant and original way, inserting full screen images and an interactive destination map. With the advanced search and the place guide pages, we brought a dozen different pages into one place, thus providing very useful information in the most efficient way.
Navigational structure: The navigational structure is simple and transparent, achieved by always displaying the information on one page, even when it was challenging to show everything.
Anything new: Most importantly, we got to know about something we’ve never explored before—yachts. It’s always interesting to scratch the surface and learn more about a whole new market, people and opportunities.