Responses by Yambo Studio
Background: This site is the online portfolio and platform of Yambo Studio, a leading CGI-driven design studio based in Tel Aviv that works with clients around the world.
Design core: The site is full of high-quality CGI productions, so we aimed to show our crowded, beautiful content with easy navigation and playful interactions. Expressive typography with variable fonts provides users a nice point to interact with the site.
Favorite details: Much of the design was facilitated by a fresh, witty take on a typographic tone to reflect the high-voltage, tantalizing nature of Yambo’s work. As Yambo is very innovative and contemporary in creating motion graphics, we took a similarly experimental approach with variable fonts and interactions.
Challenges: We tried to offer a good balance between high-quality images and the addition of design elements to differentiate ourselves from the typical portfolio site. It was challenging to be expressive, but at the same time, not overshadow the projects. And variable fonts were hard to keep stable across all platforms since it is still fairly new.
Navigation design: We used different mouse pointers with subtle animations to guide the users through the site experience. The pointer gives some hints about zooming in or moving stuff around at unexpected places.
Technology: Using variable fonts helped us get the right typographic tone all around the website since we tried to use as few icons, arrows or any other visual communicators as possible—besides type. So having a lot of different weights and widths of type with just one file definitely provided us with an advantage.