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Responses by Obys.

Background: This site is not like any other as it showcases couture products that are truly unique. We had the privilege of working with fashion designer Yulia Voytenko on her debut collection, which features stunning, feminine modular dresses fashioned entirely after flowers. We were involved in every step of the brand’s creation, from designing the logo to developing and launching the website. In every detail, we aimed to capture the distinctiveness of each of YULIA’s fashion items. The target audience for this collection is women who appreciate and admire couture clothing designs.

Design core: The main focus of this website is the couture items offered by YULIA. We made every effort to showcase these items in the best possible light and to make site visitors fall in love with them. To achieve this, the website uses various design techniques to create engaging storytelling that introduces each product and shares the history of the brand. It’s designed in a very vibrant manner, with each page featuring a unique color that matches the color of the product. Background music develops a mood that mimics the atmosphere of a workshop where these dresses are created. The site’s transitions are made in the form of a branded “flower.”

Challenges: We embarked on this project with boundless enthusiasm and a strong desire to create something new and exciting. Unlike the projects of large corporations with massive resources and manpower, we had to work with limited means. But it was precisely the way we overcame these limitations that made the project truly special. We poured our hearts and souls into it and watched a world-class creation emerge from nothing before our very eyes. It was a magical experience that we will never forget.

Navigation structure: Our site’s navigation is a paragon of simplicity and clarity in design. We worked hard to craft an experience that’s both engaging and user-friendly, ensuring that our visitors can find what they need without any confusion. With one homepage and eight unique product pages, we’re confident that visitors will find exactly what they’re looking for.

Technology: After considering the limitations we discussed earlier, we decided to use Webflow—the most powerful no-code solution available. This site was designed without writing any code.

Special technical features: This website offers a feature that allows the user to adjust the sound design according to their preference. By toggling the sound on or off, the user can enhance or tone down the mood of the site to fit their current needs. This feature can be particularly helpful for individuals who are sensitive to sound or prefer to browse in silence.

yulia.world

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