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Responses by Mark Goldstein, creative director and founding partner; Josh Kirk, senior creative technologist; and Jordan Stewart, product manager, Zero Studios.

Background: “The site is the latest iteration of our studio portfolio,” says Mark Goldstein. “It’s a demonstration of our value proposition of being a ‘digitally native branding studio.’ The two primary audiences are prospective clients and employees.”

Design core: “The site is clean and simple,” says Goldstein. “It’s a tricky blend of unique and memorable while remaining highly functional.”

Favorite details: “Just-in-time media loading and overall content strategy kept total transfer size to an absolute minimum, which is good for the user experience and the environment,” says Josh Kirk.

Challenges: “Anytime you are your own client, it brings a unique set of challenges,” say Kirk and Jordan Stewart. “It was a group effort among almost all of us, so staying on track alongside client work took some encouragement.”

Time constraints: “We were not able to launch with all the bells and whistles we wanted,” say Kirk and Stewart. “But on the bright side, we now have fun things to work on for self improvement.”

New lessons: “We used this site as an opportunity to master our internal media loading strategy, which is based on scroll and user gestures,” says Kirk.

Navigation structure: “Most folks want to see the work, get a feel for the studio and then reach out,” says Goldstein. “With that in mind, we contained everything a prospective client or employee would need to know about Zero at any point in two omnipresent drawers: Work and About Us.”

Special navigational features: “The 3-D emoji-like navigation engages users to connect with us as well as select from multiple ‘themes’ to display on the site,” says Goldstein. “The themes adjust the background, UI color and display typeface, as well as allowing for infinite permutations in the future.”

Technology: “The site has a custom PHP build that talks via APIs to Prismic for content management,” says Kirk. “It uses Highway for client-side navigation, and GSAP and three.js for the interactive.”

zero.nyc

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