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Soyeon Yoo, designer/art director/illustrator
Aaron Padin, design director/creative director
Chris Dealy, executive creative director
J. Walter Thompson New York, ad agency
Royal Caribbean International, client
We designed a set of twelve minimalistic postcards to celebrate the launch of Quantum of the Seas, the new cruise ship of Royal Caribbean International. We wanted to create communications that were as simple, elegant and breakthrough as the new ship itself. Using only its four brand colors, each postcard illustrates the ship's innovative features.
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