Troy Brock, art director
Matt Gilmore, writer
Eric Gutierrez, creative director
John Livengood, executive creative director
Matt Mooseles, production artist
Janson Iwakami, Amazing Ice Sculptures, production
Kelly Showalter, production manager
Lindsey Lower, project manager
Melissa Cole/
Matt Griffin, project directors
Shaun Stripling, strategist
DDB Seattle, ad agency
McDonald's, client
Ice blocks were placed throughout the region as a tease component of a campaign used to promote the introduction of McDonald's Iced Coffee. Each block contained a sign and travel mug with messaging. As the ice blocks melted, the mugs were freed and could be taken by passersby.
