Alexandria is the brand leader in the life science and technology real estate marketplace for lab space development. What qualities define a brand leader? BusinessWeek and Interbrand, answered the question best by identifying five attributes. In response, we presented key examples in each category to support Alexandria's position as the dominant brand leader in their industry. 96 pages plus cover, 9 x 5 1/2, continuous accordion fold, 4-color, engraved aluminum front cover and metallic ink on white acrylic back cover.
