Stephanie Davidson/
Kim Dulaney, Passion Pictures, illustrators
Ted Kapusta/
Thomas Rodgers, associate creative directors
Gavin Lester/
Glenn Sanders, creative directors
Chris Adams/
Margaret Keene, executive creative directors
Sam Mason, director
Black Iris Music, music
Lime Studios, sound designer
Annie Porter, producer
Melissa Eccles/
Mike Heil, associate producers
Margaret Nickerson, senior broadcast producer
Passion Pictures, production company
The Mill, post-production company
Saatchi & Saatchi LA, ad agency
Toyota Motor Sales, USA, client
With 'Hum,' we wanted to create a film that would attract new owners to Prius, by showing that there is now a Prius for everyone, explained writer Ted Kapusta. "At the same time, we needed to appeal to the ardent loyalists—the cult-like Prius enthusiasts that love the fun, positive tone of the brand and what it represents. The result: a simple, catchy song pointing out the difference between each model, as stunning animation celebrates everywhere the Prius now lives."
