“Put together by Paris-based production and sales company MK2, Cinema Paradiso is an eleven-day festival dedicated to movies, food and clubbing housed at the Grand Palais, one of Paris’s most prestigious venues. For the event, the Grand Palais was transformed into a giant theater containing 2,000 seats, a facility worthy of the biggest nightclubs of France, a bowling alley and a gourmet restaurant. I designed Cinema Paradiso’s identity system, which included a logo, poster, newspaper, signage, invitations and branding.”
