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Nick Tobias/Toby Wilson, designers
Gavin Blake/Dan Cornell, art directors
Bloom, design firm
Diageo, client
J&B-6 is a new light-colored whisky from Diageo. An innovative new bottle shape was created, based on the classic whisky bottle, but with a twist in the form of a facet cut into the front of the bottle, representative of the clean, crisp cut-through taste. Minimal branding completes a restrained, confident positioning.
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