As the primary promotional print piece for a stylish new residential development in downtown Los Angeles, we designed a newspaper to represent the idea that this project is the focal point of a new, revitalized urban neighborhood. Section A: 28 pages, with 20-page insert, 11 x 15 1/2, 4-color; Section B: 24 pages, 11 x 15 1/2, 4 PMS, saddle-stitched, inserted into poly bags.