This new accounting firm in Victoria, Australia, needed an identity to express its personality—professional, accurate and reliable. The letters in the word 'OCTAVE' provided some distinct advantages: Using a concept base on counting, O is a zero, C becomes a parenthesis, the T is replaced by a +, A and V are symbols of sorting, and = for E. Together, they represent OCTAVE's business and the shapes comprised of geometric and neat lines symbolize OCTAVE's personality.
