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Gerrit Hinkelbein, Target, senior designer
Bernd Vollmöller, creative director
Peter Schmidt Group, design firm
Sal. Oppenheim jr. & Cie., client
Sal. Oppenheim is one of Germany's longest-standing private banks. To mark its 225th anniversary, the company presented a special publication to customers and employees. Rather than looking back at its own history, Sal. Oppenheim chose instead to send a strong signal for the future by portraying individuals with the courage to break new ground, reflecting the bank's values. Different artists illustrated each article. The publication also demonstrated that exclusivity could still be maintained through a classic black-and-white newsprint format. 32 pages, 13 1/4 x 19 1/4, nested pages.
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