“We were commissioned to create exclusive digital artworks as aesthetic content for a new generation of Samsung TVs. By displaying weather, news or art, the TV turns into more than a screen, innovating the usage of the device. With its minimalistic design, it integrates into the atmosphere, enhancing the ambiance. In close collaboration with the Samsung UX/UI design team, we developed a holistic concept to create exclusive art content for the intelligent display. Based on extensive visual exploration, this project is diverse in its creativity while unified in a fine visual language.”